Category: world_news

This has made semantic search engines much more natural and reduced reliance on keywords. Schema Markup and structured data enable better comprehension by search engines. This leads to more informative search results, knowledge panels, and featured snippets. Proper semantic markup makes you more likely to get position zero and visual enhancements in search results. Rather… Continue reading What is SEO Optimization or Search Engine Optimization?

That means you should look up phrases that include your brand name followed by your product or services. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have… Continue reading How to Perform a Complete SEO Audit in 14 Steps

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces. The results of a PPC campaign greatly depend on how well it is managed. Image metadata A content audit in SEO involves a comprehensive analysis and evaluation of all the… Continue reading Monthly SEO Tasks for Better Rankings and More Traffic

You might have two separate sites and link between them to boost each other’s rankings. Whatever the case, if you have too many links pointing to your site from one source, it can make Google think you’re trying to game the system. These days, one of the best and most powerful ways to create backlinks… Continue reading What Is Off-Page SEO? 11 Strategies That Work