How to create a Facebook Business Page: New tips for 2025

Another Facebook Page management tool that’s easy to use? Schedule posts, answer messages, and manage ads from one place. You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare. This is also the spot to opt in or out of marketing and promotional materials. When you use Facebook, you may not always be logged in as your Page.

Your profile photo accompanies your business name in search results and when you interact with users. Your logo is always a good choice, although you may need to modify it to fit a circular format. It will be cropped to a circle, so don’t put any critical details in the corners. Facebook also gives you the option to unpublish your page. If you’re using Facebook on a desktop browser, deleting a page you manage is quick and easy. Just make sure you’re logged into the account that has admin access to the page.

Make sure they’re the right size for both desktop and mobile.

Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place. Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.

Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences. After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.

You need to start posting, but not just anything, you need a content strategy.

Every Hootsuite plan includes everything you need to get started with social listening. If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. Choose the tasks you’re comfortable with your admin performing, then click Give Access.

  • Schedule all your social posts and track their performance in one dashboard.
  • Facebook also gives you the option to unpublish your page.
  • A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves.
  • It can foster a community around your brand, let you interact with customers in real time and cost-effectively market what you have to offer.

You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable). Remember, you can add, change, or remove any of this information later. So, if you’re not already logged into your personal account, log in now.

This will tell customers when they can visit your store and/or purchase from you or contact you depending on your business model. You can either set no hours, in which case it won’t display hours on your https://www.facebook.com/kingjohnnieonlinecasino/ page, always open 24/7, or open at selected hours, where you can then set those hours. Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). Plus, Hootsuite can be used to manage profiles on many platforms—Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—so you can manage all your social efforts in one place.

It’s owned by Meta, which also owns Instagram, Messenger and WhatsApp. Here’s our tutorial on how to create an effective social media content strategy to help get you started with a smart, strategic content plan you can follow. While these tips mostly focus on community-building, don’t neglect Facebook’s live tools as a driver of sales. Using Facebook to find local businesses is one of our top Facebook trends spotted recently.

An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. If you want a free, custom marketing proposal and quote, fill out our contact form today. And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page. After that, you can hit Next, and it will encourage you to invite all of your Facebook friends to like your page.

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