The Technical SEO & Beyond Site Audit Checklist

It’s clearly designed with beginners in mind—which is SEO Anomaly great news if you’re new to SEO or run a small business—but doesn’t skimp on the actual functionality. It’s got all the essentials for an SEO audit tool, like keyword tracking, backlink analysis, and site vitals. Identify, prioritize, and fix 170+ technical and on-page SEO issues. Site speed is a Google ranking factor—and one of the most impactful elements of user experience. Get a quick overview of your sites load speed, and uptime with built-in automation tools.

SEO audit

Analyze On-Page SEO Elements

SEO audit

That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from. Performing SEO audits at regularly intervals, like monthly or quarterly, will provide the most benefits because you’ll spot issues faster. Some SEO audit software, like Screaming Frog, allow you to schedule website audits. There are two types of links to consider — internal links and backlinks.

SEO audit

When conducting an SEO audit, closely monitor the flow of organic traffic to your website. Analyze trends, spikes, or declines in organic traffic to discern potential challenges or successes. This evaluation provides valuable insights into the effectiveness of your SEO strategies and helps identify areas for improvement. Ensure, as part of the SEO audit, that images are contextually relevant to the surrounding text. This alignment helps search engines grasp the content and relevance of images, contributing to a more coherent and SEO-friendly website. Optimize images specifically for mobile devices during the SEO audit.

Page does not contain an excessive amount of links

  • Evaluate how well your current content addresses the questions and needs behind these searches.
  • Roughly two-thirds of the ranking algorithm is tied to link related signals.
  • We hope this SEO audit checklist makes a great addition to your search engine optimization toolkit.
  • Our audits will tear everything apart – we’ll identify lost rankings and correlative data to identify why and how you can fix it.
  • Common problems include incorrect crawl settings disallowing bots, page errors like 404s or 500s, or issues around embedded resources blocking page rendering.
  • To make sure that search engines understand what your website is about, you have to provide meta-information that helps them categorize your content.

Together, SEO site audits and SEO reporting provide a full picture of where a site stands, what needs improvement, and how those improvements are performing over time. The Search Atlas Site Auditor Tool helps you optimize core web vitals by providing insights into the bottlenecks affecting performance. Simply enter your domain and scroll down to the “Chrome User Experience Report.” You can click on each core web vital to view the pages affected by the issue and get recommendations on how to improve it. Fixing broken links works better when you do it at scale, and your efforts may be more greatly rewarded when you prioritize internal links. If you have a very large site, hunting down and fixing every 404 may be a low ROI effort, though the ROI rises with the importance of each page.

SEO audit

Google Page Speed Tool: best for speed insights

Set up a meeting with one of our Account Managers here and they will be able to guide you on what services we provide to correct those issues. You can also use the step-by-step guides on our Resources page if you want to try fixing them yourself. People interested in goods or services will first Google search what is available.

SEO audit

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