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- Where do you see your company and brand a year from now? Any plans for new products/flavors in the coming months?
- How do you educate consumers about your product – from the ingredients to the intended benefits?
- Data Sources for Review of State Legislation and Regulation B
- BevNET x Naturally San Diego Meetup
- Saké 101 With Saké Expert Peyton Walston
- A unique way to learn about sake
Our product is 100% pure coconut water as our base, and we add functional ingredients to build functional stacks that help the body recover. We tie functionality to each of our products – our mango beverage with l-theanine and chamomile is for recovery, and the pomegranate hibiscus beverage is for immunity. There is no added sugar or preservatives in the drinks; they are sweetened with monk fruit. For the 8th post of our Producers Series, we spoke to Sierra Thomas, founder and owner of Pink Cloud Beverages, which produces two tropical, CBD-infused sparkling beverages perfect for summer sipping – and every season! Pink Cloud offers two flavors that will transport you to the beach and ocean – Pining for Pineapple (Pineapple, Yuzu, and Lime) and Lounge Chair Lilikoi (Lilikoi and Guava).
- It was from that work that I arrived at the conclusion that plant-based functional beverages are a huge opportunity, with cannabis being a component of our larger strategy.
- In terms of design, we’d describe the look as having a positive and energetic vibe.
- Of course, adapt is also part of adaptogens, which play a prominent role in our product as well.
- The logo is a leaf in a water drop, in the shape of an A, representing the combination of superfoods and hemp.
- Third, the industry tends to act through statements of principle rather than binding commitments.
For a product with a clean ingredient profile, we think that it’s a good approach to leave out the herbal ingredients typically found in mainstream energy drinks. Announced at Natural Products Expo East 2019, Sunshine Sparkling Energy Water is a new zero-calorie line extension that complements the company’s flagship line of energy drinks. Sparkling Energy Water features three flavors, including Citrus Lime, Pomegranate Acai and Lotus Pear. Ordering sake in Montreal restaurants used to mean a choice between “hot” or “cold.” It also often meant a hangover. But sake selection in Montreal has graduated to higher quality options, following trends in Toronto or Vancouver.
Where do you see your company and brand a year from now? Any plans for new products/flavors in the coming months?
It’s also important for us in a retail setting to verbalize what we believe the benefits are to a buyer – but it’s hard to say whether or not that information will be communicated to a consumer. Hopefully sooner than later, we will be able to pass our message to consumers more freely. We’re looking forward to launching an all-day formulation next year called “Nine to Five,” and we have non-infused products which will be available in the market before the end of the year. It tells our consumers our product is legitimate, safe, high quality, and they’ll have a consistent experience. The lack of clarity from the FDA allows for bad products and bad actors in the space. Clear regulation on CBD as a dietary supplement will be extremely helpful for the legitimate businesses and products to access mainstream retail channels.
I’ve learned a lot from the successes and failures of the businesses I’ve been a part of, and I take those lessons with me as I move forward with this Lei Back. This goes back to being transparent about our product, and being as open and honest with the consumer as we can be. The moniker “Powered by SōRSE” signals to the consumer that they are buying a high quality, safe product. And a curious consumer will potentially go to the SōRSE website and find all the valuable information that is there. I have been a tech entrepreneur for most of my career, and then was hired to be the first CEO of BrewDog USA. I really love how much beverage brings people together and can be a part of so many key moments in a person’s life.
How do you educate consumers about your product – from the ingredients to the intended benefits?
We also spend a lot of time training and working with our distributors and retailers to ensure they understand what CBD is and isn’t. We believe in plant-based performance, which includes cannabis, and many other great plants that can improve someone’s day. We also have the 420 Rule – we plan to reinvest 4.2% of our profits to support BIPOC entrepreneurs who have been disproportionately harmed by the war on drugs.
You have to have an entrepreneurial mindset if you want to make it in this new-to-market category and be prepared for a long-term growth strategy. Also, if you’re launching a hemp-infused product, make sure it tastes great. You want to be able to have repeat customers, not just trial customers. Since the CBD market is new to many consumers, we have taken an up-front approach and added our ABC’s of CBD to all of our 4-packs and website. This helps our customers know that when they are buying an Aprch product, they are buying the highest quality product available.
Data Sources for Review of State Legislation and Regulation B
Second, the agreement does not bind the signatory companies to any specific actions other than supporting an annual analysis of the effect of the new policy. The companies pledge only to “make diligent efforts to encourage their bottlers to adopt this policy;” they do not, for example, promise to stop doing business with bottlers who decline to adopt it. The https://turbo-tax.org/claim-your-bevnet-brand-page-hawaiian-sun/ agreement also notes that many schools get their sugar-sweetened beverages from independent distributors and retail locations; here again the signatory companies promise only to try to persuade these vendors to comply with the agreement. Thus, state approaches to sweetened beverage policies have been varied, but in some cases the policies are quite stringent.
About 7 or 8 years ago, I started my first beverage company – cocktail mixers – and then got the itch to do something else. Being part of the cannabis/CBD industry in this early stage of infused products was exciting – because we could be on the ground floor of this, elevate the infused beverages, and bring them to mainstream society. We want to be part of an up and coming industry that helps people. We had been exploring CBD and other functional ingredients and found that when we were taking them consistently, we were feeling the benefits.
When you use our products, you’re actually getting everything we list on the label, including hemp Powered by SōRSE. Finally, the public relations benefits of the industry’s highly publicized deal with the Alliance were significant. Further, the industry obtained an implicit seal of approval from the Alliance that the items agreed upon for school sales were safe and healthy for school-aged children, which may have helped boost sales of those products.
- From there, we decided to make something that we would enjoy every day, at any time of day, that would be impactful to the consumer.
- Our brewers – and brewers in general – are in constant conversation about beers we are enjoying and why.
- We welcome those kinds of challenges, because we believe in the product we’ve created and we know the value of what we are bringing to the table.
- The mission of Heirloom Pet Products is to deliver the most effective, healthy products based on science and efficacy.
- All of the changes we have gone through in the past few years – renaming our brand to switching our supplier and co-packer — were amazing transitions for us.
- We know that if the consumer can’t trust the companies making products in this marketplace, the category runs the risk of failing.
It was from that work that I arrived at the conclusion that plant-based functional beverages are a huge opportunity, with cannabis being a component of our larger strategy. In terms of trends, I’m thinking about what’s next for IPAs and what beer drinkers will want in their next IPAs. There are so many different styles out there – and it will be interesting to see what consumers gravitate https://turbo-tax.org/ towards like they did with hazy IPAs. The fun thing about being an entrepreneur is that every day there is a new challenge or a fire to put out. My dad always told me that if you take care of your business, it will take care of you. This is a time when I can afford to put in all my time and effort into Adapt and go after what I have wanted this company to be for the last few years.
American craft brewers are putting a new twist on sake
We have been in communication with other founders and executives of CBD beverage brands since our inception. We had launched our first batch using another emulsion provider and were not satisfied with the results. I reached out to a couple of contacts who recommended a few other options, including SōRSE. I look at this relationship as a partnership – and I believe SōRSE cares about how we work together as well. From Day 1, I have felt comfortable with whomever I have talked to at the company.
We are also funding this operation ourselves, so we are mindful about all the decisions we make and the partners we choose. We recognize that we have to work twice as hard to gain the level of access to the market that others have. We welcome those kinds of challenges, because we believe in the product we’ve created and we know the value of what we are bringing to the table. I ultimately became the Chief Disruption Officer, and a big part of my role was to think about “What’s next?
It is no wonder that many new smoothies and juices are including a handful of basil as a major ingredient. A BETTER solution for the producer, A BETTER product for the consumer, A BETTER Life, Powered By SōRSE. The more you know about what you are doing, the easier it is to educate others.
- San Diego’s own Setting Sun Sake Brewing Co. has introduced its first sakes in cans….
- We feel there’s a slight difference in flavor when consuming this over a flavored sparkling water; Specifically, Sunshine tastes a bit more full in body.
- Since launching in April 2022, we not only became the first and only hemp beverage to be NSF Certified for Sport, but we’ve also become the first hemp CBD beverage to be sold into professional sports teams’ locker rooms.
- The market is still relatively small, and there is a lot of room for growth.
- This is why we focused on a swell of real fruit juice and not concentrates, clean/natural sweeteners (not stevia), and functional ingredients (based on efficacy and testing).
Many are water-based using a coconut concentrate, which means it’s not actually coconut water. In comparison, the base of our product is 100% organic coconut water. That’s a big differentiator for us, plus the inclusion of other functional ingredients that are natural.