Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights. I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. SEO Anomaly One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. It helps you meet the search intent and answer what readers actually want to know.
Marketing Tips
A score between 0 and 40 indicates poor SEO performance, where several issues must be addressed, while a score between 70 and 100 indicates great SEO performance with few to no issues to fix. These data are crucial for ensuring your content is displayed correctly and structured precisely as you intend on social media. This makes your posts more clickable, shareable, and noticeable. Expand the visibility of your online store, and drive more sales from search. If your site is slow or unresponsive, visitors will bounce—and Google will notice. Compress images, enable browser caching, use a content delivery network (CDN), and minimize JavaScript to speed things up.
How to Do a Website Audit in 5 Steps (+ Checklist)
- Each plan includes a set number of domains/campaigns you can use, users, and position checks that increase with each specific plan.
- If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic.
- There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive.
- Google PageSpeed Insights is an indispensable tool for optimizing page load times, a key factor in user experience and search rankings.
Our PDF reports run fast – the majority of pages can be fully audited, with PDF generated within 20 seconds. We look at a range of important factors that matter not just for SEO but for Usability and Accessibility. Other robotic crawl tools load and read static HTML, whereas SEO Crawler actually loads and runs all code and scripts on the page in Chrome. SEO Pro is a free extension for Google Chrome that allows you to spot indexing, canonicalization, redirect, and schema markup issues.
Before you create content with keywords, you need to understand what content is currently ranking and what people really mean when they’re searching for a keyword. Go through your competitors’ websites that are ranking well on Google and see what they’re focusing on with their content. Make sure your content is meeting the users’ search intent, as well. The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site, like HubSpot’s SEO Marketing Software. Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry.
For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. Making even small updates to a page signals to Google that it should crawl that page. As such, regular updates will help keep your pages fresh and relevant in the eyes of the search engine. Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO.
To test your website is configured correctly, open a browser window and check that all website variations redirect to the same version. If not, you should decide which domain format to use and add the necessary 301 redirections. Remember that some errors, like (page with redirect) are expected. Also, it’s normal that not all pages of your site are indexed by Google.
You can perform that with the following code, replacing “example.com” with your URL. If you’re serious about improving your technical SEO knowledge and improving you website at the same time, we recommend reading the entire Technical SEO Checklist. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Continuously refining your audit process based on performance data is key for sustained growth. This iterative approach allows you to adapt to the dynamic SEO landscape and remain ahead of the curve.