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The best SEO professionals are those who have mastered various digital marketing skills. Organizations across industries rely on organic search to attract customers, creating a steady demand for SEO experts. Competitive salaries, flexible work models (in-house, agency or freelance), and clear progression paths (from junior analyst to head of SEO) make it an attractive long-term field. As of January 2025, Google accounted for 78.83% of the global desktop search engine market share. This reinforces that high rankings there capture the vast majority of online queries.
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