{"id":9771,"date":"2025-06-27T07:02:07","date_gmt":"2025-06-27T07:02:07","guid":{"rendered":"http:\/\/mlopesadvogados.com.br\/blog\/?p=9771"},"modified":"2025-06-27T09:58:58","modified_gmt":"2025-06-27T09:58:58","slug":"what-is-seo-how-it-works-learning-seo-in-6-simple-13","status":"publish","type":"post","link":"http:\/\/mlopesadvogados.com.br\/blog\/index.php\/2025\/06\/27\/what-is-seo-how-it-works-learning-seo-in-6-simple-13\/","title":{"rendered":"What is SEO, how it works & learning SEO in 6 simple steps"},"content":{"rendered":"

In the case of Google, if you want to appear on the SERPs for specific searches, you can use Google Ads to position your brand on top of the results. That\u2019s why we offer a free and Premium version of our WordPress plugin, allowing you to get started with SEO without too much trouble. Our free plugin comes with features like the SEO and readability analyses, which give you feedback on your content right away. Our Premium plugin gives you access SEO Anomaly<\/a> to some more features like AI-powered features, a redirect tool, and the possibility to add multiple keywords per page. There is also a Yoast SEO app for Shopify that comes with a lot of the same features, but is more focused on SEO for online stores.<\/p>\n

\u201cHaving a sitemap can hurt your website performance. You shouldn\u2019t use one unless you have thousands of pages.\u201d<\/h2>\n

\"what<\/p>\n

These ads follow a pay-per-click (PPC) model in which users pay a fee every time someone clicks on the ad. The title tag and meta description are two of the most important on-page SEO elements. The title tag is the text that appears at the top of the browser tab, and the meta description is the text that appears in the search engine results pages (SERPs).<\/p>\n

\"what<\/p>\n

Explore SEO by Learning Pathway<\/h3>\n

\"what<\/p>\n

Your role is to produce content that satisfies Google\u2019s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers\u2019 requirements. Since content is the biggest driver for search traffic, identify one page or post on your site that you\u2019d like to optimize throughout this course. This will be your practice content for applying the SEO concepts you learn, which you can then apply to the rest of the pages on your site. Make sure that your title tag and meta description doesn\u2019t exceed the recommended maximum characters. To review this, many SEO applications allow you to preview how these elements will appear in search to prevent overrunning text.<\/p>\n