{"id":8880,"date":"2025-06-12T10:59:50","date_gmt":"2025-06-12T10:59:50","guid":{"rendered":"http:\/\/mlopesadvogados.com.br\/blog\/?p=8880"},"modified":"2025-06-12T12:25:48","modified_gmt":"2025-06-12T12:25:48","slug":"how-to-perform-a-complete-seo-audit-in-14-steps-18","status":"publish","type":"post","link":"http:\/\/mlopesadvogados.com.br\/blog\/index.php\/2025\/06\/12\/how-to-perform-a-complete-seo-audit-in-14-steps-18\/","title":{"rendered":"How to Perform a Complete SEO Audit in 14 Steps"},"content":{"rendered":"

That means you should look up phrases that include your brand name followed by your product or services. There are several files on your server \u2014 like .htaccess, robots.txt and sitemap.xml to name a few \u2014 that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services). It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings.<\/p>\n

Getting links from BHS Links<\/a> authoritative and relevant websites will significantly boost your rankings. Focus on earning high-quality links through guest blogging, digital PR, outreach campaigns, and high-value content creation. Check broken external links and broken internal links in Morningscore. Each month, check traffic trends, user behavior, and fixes made after the audit. Every quarter, you should run a fresh crawl with Screaming Frog, but keep in mind that running full scrawls is time-intensive.<\/p>\n

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Once you have your site’s data, you can add competitors to compare side by side. Head to the \u201cCompare domains\u201d tab and select up to four competitor domains. If you’re not sure who your main competitors are, pick the domains the tool suggests. Benchmarking allows you to see exactly where you stand when compared to your competitors and identify opportunities for improvement. Check the Google Search Console \u201cSearch results\u201d report from the sidebar to see your total clicks and traffic trends over time.<\/p>\n